Online reputation management is not a new concept. Online reputation management allows everyone to share their thoughts about a product or service with the rest of the world. After seventeen years, hundreds of sites do it, many of them expressly for the hospitality industry, making online reputation management more crucial than ever.
First and foremost, controlling the online brand of your hotel in connection to ratings, reviews, or even just mentions (both negative and positive) in the domain of the internet is what online reputation management (ORM) is all about. Second, once you know how your brand is perceived, you can assess how it affects your business and devise ways to improve or sustain it.
More than 90% of business representatives said that online traveler evaluations, repeat business, and increasing direct bookings were the three most significant elements for their companys future.
It is no wonder that the internet plays such a significant role in people travel decisions: travelers can not just go down the street and compare hotels as they would phones or shoes, and not everyone knows someone who has been the destination they are planning to visit. The internet is the most convenient way to tour the world while staying at home:
- Even before they know where they would be traveling, 65% of leisure travelers study their vacations on the internet.
- 74% of travelers use the internet to plan their trips.
- Nearly 38% of customers who book hotels think that positive online reviews influence their decision to stay in a boutique hotel.
- When it comes to making travel plans, 59% of British vacationers feel review websites and internet forums are the most valuable resources.
What role does Build My ORM play in your reputation management strategy?
Analyze Your Brands Reputation
Periodically, a company should assess its reputation and brand value to improve both. We start the ORM process at Build My ORM by looking at your brands reputation, market positioning, and competitors. We look into untraceable threats and attackers for you in the event of a reputation attack. Data cross-indexing and email tracing are two of our cyber investigation methods.
Developing a Strategy
ORM is not simply about reacting to and defending against a reputational attack on a company. A good strategy also includes a proactive attempt to avoid damage in the first place. As part of our Internet Reputation Management Services, we develop a fool-proof approach for enhancing the brands exposure and reputation by utilizing current online resources.
Installation of ORM
After the strategy has been developed, it must be implemented to defend or restore the brands reputation, depending on the situation. Our professionals combine proven strategies like aggressive SEO for positive content marketing, publishing optimized press releases, submitting positive customer reviews on key review sites, and removing negative thoughts to create a winning strategy. Any inadequate evaluations or libellous remarks are dealt with through counter-propaganda.
Branding on the Web
We ensure that we assist you in establishing a robust, believable, and compelling brand image. We also improve your brands search engine, social media positioning, and reputation.
Monitoring Online Reputation
ORM comprises more than just establishing and managing a brands reputation; it also includes its monitoring. We regularly monitor the web and online conversations relating to your brand and notify you as soon as we identify any problems that need to be handled. If necessary, we can also help you draft a response.
The campaign effectiveness is determined via reporting, an integral part of the ORM cycle. As part of our reputation management services, we give detailed reports so you can keep track of how the campaign is progressing. The report contains all of the performance data, giving you all of the information, you need to verify our services.
1. Can negative brand content be removed from search results?
Yes. This method, however, is only effective in a few situations, such as bogus customer reviews, false and misleading press releases, or incorrect blog articles.
2. Are reviews for your company written by online reputation managers?
No. It is immoral for a professional ORM firm, such as Build My ORM, to write new online reviews for their client. Furthermore, this approach blatantly violates our platforms false review policy. We ask your consumers to leave a check through a streamlined and automated process at Build My ORM. The ORM software operates as a middleman, requesting and collecting customer reviews on your behalf.
3. Is it possible for reputation management to post the same review on many websites?
Build My ORM Reviews adheres to industry standards and never advises publishing the same review on several sites. This alerts Google that the studies could not be accurate, potentially resulting in penalties. According to best practices in review solicitation, the best technique is to provide your clients with a variety of listing site options from which they may choose the one that best suits their needs.